About Our Founder

Aseasoned businesswoman and lifelong creative spirit with a heart for helping others, Daymara Baker found her calling on an international flight to visit her family. In 2015, freshly after her decision to leave a senior position at a multinational CPG brand, Daymara reclined in her airline seat, and before the plane’s wheels were down in the Caribbean, the entire concept for Rockin’ Baker unraveled in her mind’s eye, just like an in-flight movie. Her friends call this mid-air epiphany her calling, the first step in realizing a destiny that combines her accumulated business experience with her passion for helping people.

As an artist, Daymara has experimented with a number of mediums, from oils and clay, to Farmers Market ingredients and, ultimately, dough. Cofounder of NWA Community Creative Center in Fayetteville, Arkansas, and a champion for Women’s Foundation of Arkansas, Daymara knew at once that a social enterprise like Rockin’ Baker would be a powerful multiplier for the community, using something as humble as a rustic loaf of sourdough bread as a catalyst for empowering the disadvantaged, breaking the cycle of poverty and paying forward the gifts of self-sufficiency and fulfillment.
Her vision for Rockin’ Baker is to leverage the organization as a training platform and place of equilibrium to help people feel empowered, valued and confident to move onto their own callings as productive, thriving members of society.
Looking back, the kernels of Daymara’s Rockin’ Baker adventure may have revealed themselves in her early artwork, according to Daymara’s mother. As a teenager, Daymara painted a still life that depicted a loaf of bread as the show-stopping centerpiece. Once Daymara gave a name to her vision for Rockin’ Baker, her mother shipped the original canvas from Venezuela, so the oil painting can grace the wall of the bakery in Fayetteville, Arkansas.

Our Rockin’ Team


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Daymara

Founder, Master Baker & President


In Rockin’ Baker Academy, she is realizing a dream to merge her passion for mentoring and empowering people with her passion for food. As quality, in both education as well as product, is Daymara’s benchmark, she has received training at the Culinary Institute of America, French Pastry School in Chicago as well as the San Francisco Baking Institute. In addition to degrees earned in her home country of Venezuela, Daymara has received B.S. and M.B.A. degrees in Business Administration from the University of Arkansas. She has spent nearly 25 years in a corporate environment specializing in Marketing, Business Management and Sales, ending her corporate career as a Director of Sales at Chiquita Brands, leading the Walmart and Sam’s Club Team. Daymara has always been an altruistic world citizen. In 2007 she co-founded the Northwest Arkansas Community Creative Center, a non-profit organization dedicated to making art education and programs available to the public. She has also served on the boards, or as fundraising event chairs, of various other local non-profit organizations in the area. Daymara saw an opportunity to pursue a broader vision of service to the community. In Rockin’ Baker Academy, she is realizing a dream to merge her passion for mentoring and empowering people with her passion for food. As quality, in both education as well as product, is Daymara’s benchmark, she has received training at the Culinary Institute of America, French Pastry School in Chicago as well as the San Francisco Baking Institute.


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Barry

Legal Counsel


Barry Baker is a private practice attorney in Fayetteville, Arkansas. Barry earned his M.B.A. and J.D. degrees from the University of Arkansas and has served there as an adjunct lecturer in the College of Education since 2007. He has written and presented seminars approved for continuing education credits for attorneys, accountants, financial planners and human resource professionals. He has also developed coursework and taught classes for the College of Education’s Human Resource and Workforce Development program, including an applied course created to place students in the roles of consultants to an ambitious food entrepreneur.


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Isabel

Treasurer


Isabel Fang, is a Senior Director in Global Sourcing at Walmart Stores, Inc. She was academically trained in Finance and Supply Chain with masters degrees in both fields. Her work experience ranges from corporate finance, transportation to sourcing. Besides a busy career and raising two lovely kids, she is passionate about equal right for women, education and cultural exchange.

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Teresa

Vice President


Teresa Teravainen spent almost 15 years in a corporate environment in New York, specializing in structural reorganization for efficiency, customer service, team building and training. Deciding to use her corporate experience for social good, she co-founded The Shelter Connection, a non-profit volunteer organization dedicated to helping the lives of shelter dogs. She served as its Executive Director and also maintained a private practice as a Tellington TTouch practitioner, working with animals individually and leading workshops and demonstrations. When she moved to Fayetteville in 2003, she expanded her practice to help heal and empower people in the fields of Massage Therapy, Holistic Health and the Feldenkrais Method of Somatic Education.


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Bill

Operations Advisor


Bill Olsen has extensive experience in food and beverage production as a controls engineer and factory automation programmer. He has a B.S. in Electrical/Electronic Engineering Technology and an A.S. in Instrumentation Technology from McNeese State University. Bill has been an independent controls integration consultant for over 20 years providing services for processing, packaging, design and programming. He earned his title of CFO, “Chief Flour Officer,” by traveling regularly to procure artisanal flour for the Rockin’ Baker while it was still just a baking hobby.


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Natalie

Secretary & Graphics Coordinator


Natalie Olsen has a B.A. in Communications from the University of Texas at Arlington and her professional experience includes customer service, project management and graphics production. She is currently office manager for her family’s home-based business. Since moving to Fayetteville with her husband in 2010, she has been an integral part of the community, providing extensive volunteer support for the Symphony of Northwest Arkansas, Women’s Foundation of Arkansas, YouthBridge and NWA Creative Community Center. Natalie is a gifted artist and photographer and is committed to helping Rockin’ Baker and its Academy succeed in their mission.